Viral InfluencerFind the influencer who truly fits your brand.
Add your candidates and Viral Influencer compares them with your brand and campaign: a 0–100 synergy score, red flags with sources and an estimated cost per post.
1 evaluation a month on the free plan, with up to 5 candidates.
From a list of names to a data-driven decision
No spreadsheets and no hours reviewing profiles one by one.
Read the steps
Describe your brand
Values, tone, ideal customer, competitors and red lines. You do it once and it works for all your campaigns.
Create the campaign
Goal, message, audience and budget. Add 1 to 5 influencers: you need the network, their @handle and their country (it sets the reference rate).
Compare and decide
You get a ranking with each one's synergy score, a comparison table, red flags with their sources and the estimated cost.
Six criteria to measure synergy
An honest, explained score with sources you can check.
0–100 synergy score
Each criterion is scored separately, with its weight and a comment explaining why.
Red flags with sources
Controversies, work with your competitors and content that clashes with your red lines, with links to the pages where they appear.
Side-by-side comparison
All your candidates in one table, with the best of each criterion highlighted. Perfect for a meeting.
Estimated cost and CPM
An indicative range of what each influencer charges and whether it fits your budget.
Your brand, always present
Values, tone and red lines are taken into account in every evaluation.
Honest, not magic
What is estimated is marked as estimated, and the AI cannot cite sources it did not find.
What an evaluation looks like, end to end
Sample brand: a specialty coffee shop looking for influencers to launch a blend.
1 · Your brand and campaign
2 · Synergy score
3 · Red flags with sources
4 · Estimated cost
Illustrative example with made-up data. The analysis estimates and guides; it doesn't guarantee results.
Choosing by gut feeling or with Viral Influencer
You decide. The difference is how much information you have.
Made for people who hire influencers
Brands and entrepreneurs
Decide who to work with without relying on gut feeling or follower counts.
Agencies
Show your clients an organized comparison, with sources, and export the report as a PDF with the Pro plan.
Freelancers and community managers
Prepare a first shortlist of candidates for a client's campaign in minutes.
Start free. Grow when you need to.
A free plan and two simple monthly plans. Each evaluation compares up to 5 candidates.
Free
- 1 evaluation per month
- Synergy score, comparison and red flags
- Estimated cost, brief and outreach message with AI
Basic
- 3 evaluations per month
- Everything in Free
- More evaluations to run several campaigns
What each plan includes
| Includes | Free | Basic | Pro |
|---|---|---|---|
| Evaluations per month | 1 | 3 | 8 |
| Candidates per evaluation | Up to 5 | Up to 5 | Up to 5 |
| Score, comparison and red flags | Yes | Yes | Yes |
| Estimated cost, brief and AI contact message | Yes | Yes | Yes |
| PDF report | No | No | Yes |
| Price per month | $0 | $2 | $5 |
Each campaign you evaluate, with 1 to 5 candidates, counts as one evaluation.
Your quota is counted over a rolling 30-day window. Prices in USD.
Hi, I'm Alexander Latino
I built Viral Influencer so brands stop choosing influencers on gut feeling or follower count alone.
It's the sibling of Viral Score, my AI post analyzer: same philosophy, clear data and honest recommendations.
What people usually ask
Where do followers and engagement come from?
The app looks them up in the profile's public information. If there is no reliable data, the AI estimates them and they are marked as estimated. If the influencer sent you their media kit or screenshots of their stats, upload them for a more accurate analysis.
How does it detect controversies?
It runs web searches about each profile. The AI can only flag a controversy if one of the pages found backs it up, and it always shows you the link so you can check it.
What counts as an evaluation?
Each campaign you evaluate, with 1 to 5 candidates, counts as one. If the AI fails with every candidate, it is not deducted from your quota.
Can I search for new influencers?
Not yet: today you compare the candidates you already have in mind. Influencer search will come later.
Is the estimated cost the real price?
No. It's a reference range based on the country you choose, account size and network. The real price is set by the influencer or their agency.
What language is the analysis in?
In the language you have selected on the website (ES or EN).
Guides to get more out of it
How to Choose an Influencer for Your Brand: 7 Criteria That Matter
Influencer marketing: a 5-step process and 7 criteria to choose the right influencer for your brand and spot red flags before you pay anyone a cent.
InfluencersHow Much Do Influencers Charge? How to Estimate the Price
How much do influencers charge for ads? The factors behind pricing, common payment models and a worked example for estimating and negotiating a collaboration.
InfluencersInfluencer Marketing Guide: 6 Steps to Get Started
What influencer marketing is, the types of collaboration, how to get started in 6 steps, what to measure and which advertising disclosure rules to follow.